Wednesday, March 7, 2012

In Response to Todd

Temporary tattoos are a neat way for companies to advertise their product. I can see companies using body paint as a way of temporary tattooing. However I don't think this could ever be an effective way of marketing their product.
No, I would never wear a temporary tattoo for any company. I could never imagine someone wanting a Yellow Tail or Nike tattoo.

Sunday, March 4, 2012

Testing

I was browsing the web the other day and came across an interesting article. The article was titled, "The Most Important Aspect of Marketing".
(http://www.marketingscoop.com/articles.htm)

The author stated that testing was the most important aspect, and after reviewing the article I agreed. Testing is very important in marketing. In order to be successful in this industry, you have to be able to reach the right people. Whether your advertising over the internet, or interacting with people, in order to know who your market will be you have to test. One effective example of testing is sending mass emails and seeing who opens them or who reply's.
Do you agree/disagree with the article? What do you think is the most important aspect?