Writing an advertisement that appeals to everyone is very hard in today's world. Most companies will try and make their product stick out to certain groups of consumers.
Recently I was online and came across an article that supposedly gave you seven ideas on how to write a successful advertisement. They stated these idea were based on studies of appealing advertisements that proved successful in the marketplace.
( http://marketingtoday.com/marcom/writeads.htm)
The seven steps are:
1. Put a benefit in the headline.
2. Ask a provocative question.
3. Be direct.
4. Give the reader useful information.
5. Offer a free booklet, brochure, or information kit.
6. Use a coupon.
7. Use a headline with multiple parts.
These are all very good useful ideas to include in an advertisement. However do you think some of these ideas are more important than others? If so which ones?
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