In Response to Todd

What do you guys think about Lamborghini expanding into an unknown target market? Do you think it will work or should they just stick to what they are good at?

First I think the Lamborghini SUV looks very slick. I think that the shift into a new market is good for Lamborghini. Everyone views the company as just being able to make luxurious sports cars. Yes, they are great at making sports cars, but the company has more to offer. There is already celebrities and people "tweeting" about the SUV on twitter and it wont even be out for a couple more years. Some people would like a luxurious and powerful SUV and this can be the one for them. The market for these cars would only be the upper class because an SUV starting at 150,000+ is ridiculous.
I think that the Lamborghini SUV will work out fine for the company.