Do you guys think companies completely influence our wants? Or do we already have an idea before we see an add?
This is a very interesting question. I think people have an idea of something they want. Example, if someone needs a new computer, then after doing their research, they have an idea of the price range and brand in which they want to purchase. However I also think companies do influence our wants to an extent. If we see a commercial for a nice pair of sneakers or shoes, our desire to buy them could increase. An example from my personal life could be when I was in high school, I played lacrosse. Before I even started the season, I knew what brand of stick I wanted and needed. Therefore I had an idea before I even began seeing adds for the kind of Brine stick I used. I was also planning on buying a pair of Brine cleats for that season. However after seeing adds for different brands of cleats, I ended up buying a pair of Nike cleats. Nike did not completely influence my idea to buy the cleats, the comfort was a reason.
Does anyone feel that some companies advertisements turn us away from their products?
Saturday, January 28, 2012
Friday, January 27, 2012
Why Would a Course in Marketing be Helpful?
Why would a course in marketing be helpful even if you don't pursue marketing as a career?
Marketing is used everywhere in today's society and is a main aspect in running or working for a successful business. Literally everywhere you look, on the t.v., computer, magazines, billboards, etc. there is some form of marketing. Therefore, I personally think that a course in marketing would be very helpful to anyone even if they don't pursue marketing as a career. Many other majors for college students today also teach ways to market a product. I work at a landscaping company over the summer. The owner never graduated from college, but has one of the most successful businesses around. However he does very good work and has to make sure that he continues to do quality work so that he can keep his customers coming back. In another course that I'm taking, called Management Information Systems we have a student who is trying to come up with a product for all terrain vehicles and dirt bikes. He wants to have two products, a high end and low end product. In order to make this product of his be successful, he will have to market his products at different shows and hope to attract clients.
Do you think someone starting a business with no marketing knowledge could be successful? Should there be more marketing classes available to students?
Marketing is used everywhere in today's society and is a main aspect in running or working for a successful business. Literally everywhere you look, on the t.v., computer, magazines, billboards, etc. there is some form of marketing. Therefore, I personally think that a course in marketing would be very helpful to anyone even if they don't pursue marketing as a career. Many other majors for college students today also teach ways to market a product. I work at a landscaping company over the summer. The owner never graduated from college, but has one of the most successful businesses around. However he does very good work and has to make sure that he continues to do quality work so that he can keep his customers coming back. In another course that I'm taking, called Management Information Systems we have a student who is trying to come up with a product for all terrain vehicles and dirt bikes. He wants to have two products, a high end and low end product. In order to make this product of his be successful, he will have to market his products at different shows and hope to attract clients.
Do you think someone starting a business with no marketing knowledge could be successful? Should there be more marketing classes available to students?
Thursday, January 19, 2012
Marketing, advertising, and propaganda are similar in the fact that they deal with business and how businesses run.
I believe that Marketing is the term used to create a product or service. Once a company has an idea for a product or service then their next step in marketing is to make that product or service.
My definition of Advertising is the active selling of a product or service. In other words convincing people to buy your product. Marketing is similar to advertising but is different because marketing is when you have a desired product for the customers. Advertising is then selling that product.
An example of an advertisement would be something like this:
This advertisement is by the snowboard company Forum. Here they are advertising one of their new bindings and in particular the "the good vibes" you feel when wearing these bindings.
Propaganda, I believe is the biased opinion used to promote something. An example of this could be the political elections.
Does anyone else think marketing and advertising go together? Do you have similar definitions?
I believe that Marketing is the term used to create a product or service. Once a company has an idea for a product or service then their next step in marketing is to make that product or service.
My definition of Advertising is the active selling of a product or service. In other words convincing people to buy your product. Marketing is similar to advertising but is different because marketing is when you have a desired product for the customers. Advertising is then selling that product.
An example of an advertisement would be something like this:
This advertisement is by the snowboard company Forum. Here they are advertising one of their new bindings and in particular the "the good vibes" you feel when wearing these bindings.
Propaganda, I believe is the biased opinion used to promote something. An example of this could be the political elections.
Does anyone else think marketing and advertising go together? Do you have similar definitions?
Subscribe to:
Posts (Atom)